Design and technical leadership. From first idea to launch.Design and technical leadership. From first idea to launch.
How we helpHow we help
We shape the idea, design the experience and guide the build.We shape the idea, design the experience and guide the build.
U x delivery
U x direction
U x design
U x ideas
We x M
Meet the founders
Bio
Maciej leads technical direction: architecture, infrastructure and development. He helps define a workable approach, review implementation and validate it for release, including work produced by coding agents.
Previously Technical Director at UNIT9 and technical co-founder of Le Polish Bureau, he brings experience on internationally awarded projects. He holds an MSc in Informatics and a Stanford certificate in Machine Learning.
Maciej has led technical teams on projects for global brands, including Star Wars: Lightsaber Escape for Google and Disney. His experience informs decisions about feasibility, security, performance and scalability.
Brand experience
High-tech companies
- DisneyDisney
- GoogleGoogle
- IBMIBM
- 20th Century Studios20th Century Studios
- NikeNike
- LexusLexus
- NianticNiantic
High-tech companies
Bio
Karol leads concept development, UX, UI and art direction. He shapes the experience, develops the design direction and reviews implementation through delivery.
Previously Head of Design at UNIT9, he has spent over a decade designing digital and interactive experiences across AR, VR, WebGL and large-scale installations. His work has received Cannes Lions awards in the Design category.
Karol’s work includes The Met Unframed and Bentley’s EXP 100 GT reveal. He has collaborated with brands including Google, Nike, Meta and Riot Games, bringing concept, visual design and interaction into one consistent experience.
Brand experience
Luxury & Craft
Luxury & Craft
Works
Selected
Capabilities
How we help
/01
Concept development
/02
UX & UI design
/03
Technical direction
/04
Development leadership
/05
Production reviews
/06
Prototyping
/07
Ongoing leadership








How we work
People x AI
We help you decide what to build, design how it works, and choose the technical approach. During development, we review design and code against the agreed requirements, including work produced by coding agents.
Already have a prototype? We review UX, security and reliability, then help prepare it for production. We can lead your team, deliver the work, or provide ongoing design and technical leadership around your needs.

U x Machina
Design and technical leadership.




