We partnered with UNIT9 and Hope&Glory PR to lead the art direction and design for the Lexus Signature Shot tennis ball machine and its companion app.

An innovative system engineered to replicate the iconic, match-winning shots of the world’s top tennis players.

The machine’s sculptural form takes direct inspiration from the Lexus LF-ZC concept car, translating its futuristic lines and design language into a functional piece of sporting technology. The result is a seamless blend of creativity, technology and craftsmanship, brought together to elevate the Lexus brand through precision-built innovation.

The design language of the Lexus Signature Shot machine draws directly from the bold geometry and sculpted surfaces of the Lexus LF-ZC concept car. From its sharp front contours to the dynamic side lines and distinctive rear profile, the machine carries forward the same futuristic aesthetic seen in the LF-ZC. 



Early sketches explored how these automotive cues could be translated into a compact, high-performance form factor resulting in a machine that not only functions with precision but also embodies the craftsmanship and design purity of Lexus’ next-generation vehicles.