We’re a creative-tech studio that crafts bespoke digital solutions, elevating how people engage with machines. Our passion is in pushing boundaries - combining artistry, technology, and efficiency to create experiences that redefine the way the world connects.
Maciej is a multi-award-winning technology innovator and experimental product designer, with a passion for creating products that blend technology, psychology, and social interaction. He holds an MSc in Informatics and a Stanford certificate in Machine Learning.
Ex-UNIT9 Technical Director, Le Polish Bureau Technical Co-Founder; TEDx speaker, Executive Member at the International Academy of Digital Arts and Sciences, jury member at FWA, D&AD, Campaign Tech Awards. Emmy and Cannes Lions winner; Fast Company World Changing Idea finalist.
Maciej led technical teams on groundbreaking digital projects for global brands such as Twitch, IBM, Nike, Airbnb, Amazon, and the BBC, including the iconic “Star Wars: Lightsaber Escape” second-screen WebGL game created with Google and Disney.
Karol is an award-winning Art Director and Design Lead with a passion for crafting visually stunning and technologically innovative experiences.
Previously Head of Design at UNIT9, he has spent over a decade shaping immersive digital experiences, blending storytelling, interaction, and cutting-edge technology. His work spans AR, VR, WebGL, and large-scale experiential design, earning prestigious accolades, including Cannes Lions Bronze and Silver in the Design category, among many others.
Karol has led the creative vision for numerous high-profile projects, including The MET Unframed and the reveal of the concept Bentley car EXP 100 GT. He has collaborated with global brands such as Google, Nike, Meta, Bentley, Formula 1, and Riot Games, ensuring every project pushes the boundaries of design, innovation, and engagement.
Use empathy to craft solutions that genuinely resonate with and benefit the people they are designed for.
Bravely explore uncharted territories to create experiences that redefine what’s possible.
Value streamlined processes and intelligent workflows to deliver exceptional results without unnecessary overhead.
Obsess over quality, ensuring every element is purposeful, refined, and seamlessly integrated.
Maciej and Karol are the dream team. A perfect combination of Creative Tech and Creative Design. A duo of gentlemen professionals. No project too small, no challenge too big. You can trust them to advise and deliver. We have. For over 15 years.
I had the opportunity to work with Maciej and his team while at Verizon Media. They delivered a few incredible experiences for us. Always pushing innovation while delivering on time and on budget. They are truly some of the best technologists in the business.
When we first hired Maciej and Karol, fresh from university, it felt like a bit of a gamble, but one that paid off in ways we hadn’t quite anticipated. At UNIT9, we didn’t just build a business around their technical skill and creative vision - we built an ethos, a shared belief in the power of meaningful, human-centric digital experiences. Maciej, with his unassuming but steady leadership, and Karol, with his precise and purposeful approach to design, quickly became the backbone of our creative efforts.
They’ve always been more interested in crafting digital experiences that genuinely engage people, not just meeting expectations but surpassing them with a focus on sustainability, empathy, and the craft that goes into making something that lasts. Their work isn’t just about the latest trends; it’s about considering the bigger picture, from the human impact of the technology to the lasting value of the experience itself.
Looking back at those early days, it’s impossible not to feel a certain nostalgic pride in how far they’ve come. It’s a bit like watching children grow up - they’ve always had the potential, but seeing them flourish in their own right has been a joy. I suppose, in some ways, I do feel a little like their mum, albeit one who’s very proud of how far they’ve gone.
The only downside to working with Karol and Maciej is every other digital experience you touch will never look as good.
Maciej and his team have been operating at the bleeding edge of technology and craft for nearly a decade. Their solutions are consistently state-of-the-art, pushing boundaries and setting new standards. I’ve had the pleasure of collaborating with them on multiple projects, and each time, they’ve delivered best-in-class results while raising the bar for what’s possible. I’m excited to see what they’re able to achieve with this new Venture Studio “U x Machina” - there’s definitely some true firepower here.
When the team you work with has lots of experience, insight, is personable and wants to try to really understand the problem you are dealing with to help you solve it. This is such a rare case in industry and why I would go to these guys in most of the complex productions. Probably the biggest difference in professional work comes from those that are always learning and love this constant state of evolution, vs those that would like to solve the same problem over and over.
Maciej is the rarest of talents - a visionary who combines extraordinary creativity with technical expertise to open new opportunities for brands. No idea is too ambitious; he and his team expand what’s possible with answers that are not only cutting edge but often unprecedented in their ingenuity. His work consistently explores new technologies to create experiences the world hasn’t seen. With Maciej, there is no impossible.
Crafting Human-Machine Interactions